Free books or downloadable marketing materials can foster a sense of trust in your expertise and are an excellent way to attract website viewers and convert them into clients. These materials provide the lawyer with opportunities for future marketing efforts such as email marketing or newsletter campaigns. Our lawyers collaborate with you and ghostwrite legal marketing books and material for your practice areas.
When we were practicing lawyers trying to get video on our website, we learned the hard way that professional videographers charge thousands of dollars for a single one or two minute video. Other legal marketing companies charge similar rates. Also, many videographers didn’t know how to direct the video for internet marketing and target website viewers. Frustrated with expensive videos that weren’t useful, we learned how to shoot, produce, edit, and post quality HD videos targeted for your internet audience. Our lawyers work with you to produce and post high quality video on your website.
Lawyers and law firms with websites often ask us to assess their websites to make sure it is optimized for search engines. We will review your website and make recommendations for keywords, site organization and structure, placement of engagement points and other various factors.
Legal internet marketing also incorporates traditional public relations campaigns. We help publicize newsworthy events such as trials, verdicts and settlements to online news outlets, newspapers and legal journals. Our lawyers also provide public speaking engagement consulting for public events.
It isn’t enough to attract website viewers and get their contact information. Not every website contact will convert into a client. You must continuously campaign to them so that when they do need a lawyer, you are the first one to come to mind. We help clients with newsletter, email or direct mailing campaigns.