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Lawyer & Law Firm Internet Marketing Tips & Articles

 

Read our tips and articles about lawyer or law firm internet marketing. Learn what works and what does not.

Internet Marketing for Lawyers & Law Firms | Legal Content Writing | Lawyer & Law Firm Website Design | Lawyer Internet Marketing & Ethics

Internet Marketing for Lawyers & Law Firms

  • LCL Partners Present at Personal Injury Legal Marketing & Management Association’s Boot Camp The Personal Injury Legal Marketing and Management Association (PILMMA) invited LCL Web Solutions partners, Julia Lee and Louisa Chen, to speak to a select group of personal injury lawyers about website marketing. PILMMA is a unique organization led by Ken Hardison, a North Carolina personal injury lawyer. Ken is an experienced lawyer with a great acumen ...
  • Using Google Analytics PPT The How to Effectively Use Google Analytics PowerPoint presentation is no longer available. If you are a program attendee and would like a copy, please email info@lclwebsolutions.com. Related topics: The Importance of Lawyer Website Content – Three Content Generation Tips for Lawyers Legal Website Content Writing – Five Tips to Better Content LCL Web Solutions Partners Present CLE on ...
  • Lawyer Website Content – Short-Tail Keywords v. Long-Tail Keywords Website content on a lawyer or law firm’s website plays a crucial role in ranking, conversion, and getting a website visitor to contact you about his/her case. There is a race to get lawyer and law firm websites and website pages on page one of a search engine results page (SERP).  More importantly, you want ...
  • Ethics Issues Lawyers Face When Posting On Social Media (Part 3) Click here for part two of this article. Pennsylvania Ethics Rules on Lawyers’ Social Media Posts For lawyers practicing in Pennsylvania, the question is: do state ethics rules govern social media postings? The short answer is that in the context of lawyer internet advertising, the state has the constitutional right to regulate commercial speech, or that which beckons ...
  • Ethics Issues Lawyers Face When Posting On Social Media (Part 2) Click here for part one of this article. Does the following social media post violate Professional Ethics Rules? “Another great victory in court today! My client is delighted. Who wants to be next?” California’s Standing Committee on Professional Responsibility certainly thought so and looked at Rule 1-400 of California Rules of Professional Conduct to come to that conclusion. Rule ...
  • Ethics Issues Lawyers Face When Posting On Social Media (Part 1) Social media is everywhere and it is here to stay. Social media is not only popular with the younger generation, it is also popular with the older generation. My parents and their friends, who are in their 70’s have Facebook accounts and check their accounts more often than I do! Not only is Facebook a great ...
  • Lawyer Internet Marketing & Conversion – The Importance of Content on Your Law Firm’s Website Lawyers who are serious about internet marketing must pay attention to the content on their websites. Potential clients, whether they are strangers searching for legal services or referrals from friends or neighbors, will look at your law firm’s website. When they do, they must be convinced of two things, 1. you are an expert in ...
  • The Importance of Lawyer Website Content – Three Content Generation Tips for Lawyers Updating your law firm’s website with great content is one of the keys to ranking well. By ranking well, your website stands a chance at getting leads from the internet. For example, you write a few articles about trial tactics in a family law or divorce case. Your website is on page one of a ...
  • LCL Partners @ Search Marketing Expo 2013 – Bringing the Best of SMX to Lawyers LCL Web Solutions partners are attending one of the largest search marketing conferences in the world. This is their third time attending the popular, Search Marketing Expo (SMX). SMX is a highly regarded conference, organized by Search Engine Land, one of the largest SEO/search marketing companies in the country. Below is a summary of a handful ...
  • Lawyer Internet Marketing – Lessons from Search Marketing Expo 2013 Part A For the third year in a row, I am attending Search Marketing Expo (SMX), run by Search Engine Land, a premier search marketing company. SMX is one of the largest international search marketing conferences and offers basic and advanced tactics for everything from search marketing to paid search, and everything in between. Here’s a review of ...
  • Google’s Newest Search Algorithm Overhaul – Keywords Out, Semantics In? Yesterday, Google issued a major overhaul of its search algorithm. Termed “Hummingbird,” Google released little about the details of the overhaul, except that the heart of the overhaul is a change in search structure. Search will now focus on semantics, not keywords. Basically, Google will now focus on the relation of words on a website ...
  • Lawyers Need to Pay Attention to the Tactics Used by SEO & Internet Marketing Companies Over the last few years, reviews or testimonials, have become huge. People making purchasing decisions value what complete strangers have to say about the product or service. Lawyer services are no different. Therefore, many internet marketing strategies rely in some part on reviews/testimonials. Many lawyers post reviews or snippets of reviews on their websites and with ...
  • LCL Web Solutions Partners Planning CLE Course – Social Media in Your Law Practice The partners at LCL Web Solutions are preparing a three hour CLE course on using social media in your law practice. The CLE will be presented on August 7, 2013 at the Pennsylvania Bar Institute in Philadelphia and again in Mechanicsburg on August 19. Attendees are eligible for 3 CLE credits, including 1 ethics ...
  • Lawyer Website Content & Linking – The Importance of High Value Links After last year’s Penguin update to Google’s algorithm, SEO companies were sent scrambling. Suddenly overnight, link quantity was thrown out the window. Google hammered link farms or websites which existed for the sole purpose of housing links; they were thrust out of Google search results. The phrase “link building” isn’t quite accurate in a post-Penguin world. ...
  • Tracking ROI for Legal Website Marketing Campaigns Published: 6-28-2012 One thing law schools don’t teach lawyers is how to market themselves to create a successful practice. Law schools should offer soon-to-be lawyers a class on marketing, ethics and ways to build successful practices. For the last ten years, since graduating from law school, much of the lawyer marketing tactics I used I learned on ...
  • Links & Lawyer Websites Published: 6-21-2012 Lawyers commonly ask about links, what they are and whether they should keep links on their radar. Here are some questions and basic answers about links. What is linking and do I need to worry about it? Yes, you should be concerned about linking. However, it is an issue of having quality links within your site ...
  • Content is the Driving Factor for Getting Your Website Indexed and Ranked by Search Engines Google, the number one search engine, uses an algorithm to determine what websites and website pages are on page one of a search engine results page (SERP).  The algorithm has hundreds of variables, and Google constantly makes changes to the algorithm.  The one thing that has not changed and is probably the most important factor, ...
  • Basic Internet Marketing Terms for Lawyers As a legal internet marketer, I get similar questions from lawyers about basic internet marketing principles. Below are some of the most common questions lawyers have about internet marketing. What is SEO? Search engine optimization (SEO) is a series of tactics employed to improve a website’s ranking in organic or non-paid search results. What is a search engine? Google, ...
  • Search Marketing Expo 2012 – What Legal Web Marketers Need to Know Search Marketing Expo this past February was a great experience, for all levels of SEO marketers: beginner, intermediate and advanced. I met SEO marketers from all over the world and interestingly, I met quite a few people who work at Google. As I said to one 20 something new hire at Google: “So, what’s it like ...
  • Attorney Pay Per Click Campaigns – Beware of Competitor Clicking Pay per click (PPC) is an advertisement campaign. Your website will be listed in the paid section of search results and you get charged per click. You will be charged regardless of whether the click turns into a lead or not. Clicks can come from potential clients, competitors or programs. Depending on the keyword, some ...
  • Backlinks…Here Today and Gone Tomorrow May 22, 2012 SEO is an art, not a science. The search engines’ number one goal is to return the most relevant search results. Google dominates the search market. Roughly 70% of all internet users search using Google’s platform. With Google’s 400+ search algorithm variables, the landscape is ever changing. With the latest “penguin update,” everyone is ...

Legal Website Content Writing

  • Lawyer Website Content Marketing, Convey Your Trust & Expertise Quickly The internet fosters what I like to call the “short attention span audience.” Website visitors want information, and they want that information fast. A lawyer’s website copy must quickly convey two things: 1. trust and 2. expertise. It is challenging to convey trust and expertise in such a way as to appease our short attention span ...
  • Lawyer Website Content – Short-Tail Keywords v. Long-Tail Keywords Website content on a lawyer or law firm’s website plays a crucial role in ranking, conversion, and getting a website visitor to contact you about his/her case. There is a race to get lawyer and law firm websites and website pages on page one of a search engine results page (SERP).  More importantly, you want ...
  • Lawyer Internet Marketing & Conversion – The Importance of Content on Your Law Firm’s Website Lawyers who are serious about internet marketing must pay attention to the content on their websites. Potential clients, whether they are strangers searching for legal services or referrals from friends or neighbors, will look at your law firm’s website. When they do, they must be convinced of two things, 1. you are an expert in ...
  • The Importance of Lawyer Website Content – Three Content Generation Tips for Lawyers Updating your law firm’s website with great content is one of the keys to ranking well. By ranking well, your website stands a chance at getting leads from the internet. For example, you write a few articles about trial tactics in a family law or divorce case. Your website is on page one of a ...
  • Google’s Newest Search Algorithm Overhaul – Keywords Out, Semantics In? Yesterday, Google issued a major overhaul of its search algorithm. Termed “Hummingbird,” Google released little about the details of the overhaul, except that the heart of the overhaul is a change in search structure. Search will now focus on semantics, not keywords. Basically, Google will now focus on the relation of words on a website ...
  • Tips for Lawyer Website Content Writers-The Importance of Site Architecture Lawyers tend to be at the mercy of SEO companies because the technical aspects of websites like HTML and site architecture can be overwhelming. For a fast paced trial lawyer, hearing a sales associate at an SEO company talk in tech language is like listening to an audio CLE about the history of secured transactions ...
  • The Importance Of Keyword Strategy For Your Legal Web Marketing When lawyers ask me to help them on their legal web marketing campaigns, they often know that they need content on their law firm’s website to get indexed and ranked by search engines such as Google, but they don’t know where to start with content. Often, lawyers just start writing blogs or articles, or they hire ...
  • Legal Content for Lawyer & Law Firm Websites: Avoid Keyword Stuffing If you follow our blog, you will often see my partner, Julia Lee and I say this over and over, “content is the driving force for getting your website indexed and ranked by search engines.” Not just any content, but quality content. One thing you can do to make sure you have quality content is to ...
  • Lawyer Website Content Writers – Pay Attention to HTML Search engine marketing and search engine optimization is a crucial part of any lawyer or law firm website. Last week, my partner discussed the specifics of website content for legal content writers. This week, I’m going to go into detail about HTML. The following graphic breaks down all the elements of SEO: The Periodic Table Of SEO ...
  • Lawyer Website Content Writers – The Importance of Content There are hundreds if not thousands of SEO, internet marketing companies out there. Many espouse false promises of ranking and page one results. Lawyers tend to be at the mercy of such SEO companies, relying on what they’re told, because they don’t have extra hours in the day to spend on researching SEO and ferreting ...
  • Legal Website Content Writing – Five Tips to Better Content Content Writing for Lawyer Websites The reality is that ranking means adding content on a regular basis. After all, recency and frequency are two key factors in search engines’ ranking algorithms. It’s not just any content, either. Content must strike the right balance between keeping the attention of the reader as well as containing critical SEO ...
  • Content is the Driving Factor for Getting Your Website Indexed and Ranked by Search Engines Google, the number one search engine, uses an algorithm to determine what websites and website pages are on page one of a search engine results page (SERP).  The algorithm has hundreds of variables, and Google constantly makes changes to the algorithm.  The one thing that has not changed and is probably the most important factor, ...

Lawyer & Law Firm Website Design

  • Lawyer and Law Firm Website SEO Design: Images/Videos vs. Website Content (Part B) As part A of this article discusses, overloading a lawyer or law firm’s website’s design with splash images or photo galleries can significantly slow down the site’s load speed.  In turn, this leads to prospective clients leaving the site.  Another issue that lawyers should be aware of with splash images is whether the images are ...
  • Lawyer and Law Firm Website SEO Design: Images/Videos vs. Site Loading Time (Part A) As more and more lawyers and law firms redesign their websites, splash images and rotating picture galleries are often incorporated on the home page or website. Though there is nothing wrong with splash images and rotating image galleries, there are 2 issues lawyers and law firms should be aware of when using splash images: 1. site ...
  • 5 Mistakes Lawyers and Law Firms Make When Designing or Redesigning a Website Whether from old friends, from law school or opposing counsel, I often get bombarded with questions when attorneys find out that I am also a legal internet marketer. One of the things they ask is whether a website should be designed for search engines or for users. My answer is always both. When you design only ...

Lawyer Internet Marketing & Ethics

  • Ethics Issues Lawyers Face When Posting On Social Media (Part 3) Click here for part two of this article. Pennsylvania Ethics Rules on Lawyers’ Social Media Posts For lawyers practicing in Pennsylvania, the question is: do state ethics rules govern social media postings? The short answer is that in the context of lawyer internet advertising, the state has the constitutional right to regulate commercial speech, or that which beckons ...
  • Ethics Issues Lawyers Face When Posting On Social Media (Part 2) Click here for part one of this article. Does the following social media post violate Professional Ethics Rules? “Another great victory in court today! My client is delighted. Who wants to be next?” California’s Standing Committee on Professional Responsibility certainly thought so and looked at Rule 1-400 of California Rules of Professional Conduct to come to that conclusion. Rule ...
  • Ethics Issues Lawyers Face When Posting On Social Media (Part 1) Social media is everywhere and it is here to stay. Social media is not only popular with the younger generation, it is also popular with the older generation. My parents and their friends, who are in their 70’s have Facebook accounts and check their accounts more often than I do! Not only is Facebook a great ...
  • Lawyer Internet Marketing & Conversion – The Importance of Content on Your Law Firm’s Website Lawyers who are serious about internet marketing must pay attention to the content on their websites. Potential clients, whether they are strangers searching for legal services or referrals from friends or neighbors, will look at your law firm’s website. When they do, they must be convinced of two things, 1. you are an expert in ...
  • Lawyers Need to Pay Attention to the Tactics Used by SEO & Internet Marketing Companies Over the last few years, reviews or testimonials, have become huge. People making purchasing decisions value what complete strangers have to say about the product or service. Lawyer services are no different. Therefore, many internet marketing strategies rely in some part on reviews/testimonials. Many lawyers post reviews or snippets of reviews on their websites and with ...
  • LCL Web Solutions Partners Present CLE – Using Social Media in Your Law Practice *For immediate release LCL Web Solutions partners, Julia Lee and Louisa Chen, planned and presented a three hour continuing legal education (CLE) course about important issues in lawyers’ use of social media. From advertising and ethics issues to defamation on the internet, the CLE was presented to a large group of lawyers at the Pennsylvania Bar ...
  • Solicitation and a Lawyer’s Use of Social Media in Pennsylvania (Part 3) Examples of Using Social Media to Obtain Clients *Click here for part one and part two of this article. There are various ways to use social media to contact potential clients, and the method of contact varies, depending on the type of platform. LinkedIn (LI) allows a user to email someone already within their network. To contact anyone ...
  • Solicitation and a Lawyer’s Use of Social Media in Pennsylvania (Part 2) Click here for part one of this article. Fortunately, in 2010, the Philadelphia Bar Association Professional Guidance Committee (Opinion 2010-6) addressed this question and came down on the side of lawyers. The opinion delves into the history of the rule against solicitation and the addition of the phrase, “real-time electronic communication.” In 2005, Pennsylvania adopted the amendment ...
  • Solicitation and a Lawyer’s Use of Social Media in Pennsylvania (Part 1) The emergence and popularity of social media have changed the way we interact with each other online. We’re no longer limited to traditional methods of networking (i.e., lunches with potential clients, networking events, etc). We can engage our network from the comfort of our offices and even with our smart phones. Whether it’s use of ...
  • LCL Web Solutions Partners Present CLE on Internet Marketing & Ethics to PA Bar Institute On May 3, 2013, the partners at LCL Web Solutions presented a 2 hour CLE at the Pennsylvania Bar Institute: Internet Marketing for Lawyers, Don’t Leave Ethics Behind. Learn More This CLE – Lawyer Advertising Ethics and Internet Marketing With the explosion of the internet and use of social media, more and more lawyers are employing internet ...
  • Lawyer Internet Marketing & Ethics – Duties to Website Visitors/Prospective Clients Last  month, the American Bar Association adopted several important, pro-lawyer changes to the Model Rules of Professional Conduct. As a result of these changes, many states are likely to follow suit and amend their rules as well. Click here to download the ABA Amendments to Model Rules, dated August 2012. Duties to Website Visitors…Prospective Clients One of ...
  • Disclaimers in Lawyer & Law Firm Websites – Use of Contact Forms and the Duty of Confidentiality Now more than ever, lawyers and law firms must consider the proper use of a disclaimer on websites. In fact, right now, the ABA is considering amendments to the Model Rules of Professional Conduct. One proposed amendment recommends the use of disclaimers when dealing with prospective clients. The proposed amendment to Model Rule 1.18, Duties to ...
  • Lawyer Internet Marketing & Ethics Update – Changes to the Model Rules of Professional Conduct *For Immediate Release, August 13, 2012 In 2009, the ABA Commission on Ethics 20/20 was appointed to study technology and its impact on lawyers. Its recommendation, Resolution 105B, outlines several changes to Model Rules 1.18, 7.2 and 7.3.  Those changes were approved by the ABA House of Delegates on August 6, 2012. Click here to access ...

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