by Louisa Chen | Aug 13, 2012 | Legal Content Writing |
When lawyers ask me to help them on their legal web marketing campaigns, they often know that they need content on their law firm’s website to get indexed and ranked by search engines such as Google, but they don’t know where to start with content. Often,...
by Louisa Chen | Aug 13, 2012 | Legal Content Writing |
If you follow our blog, you will often see my partner, Julia Lee and I say this over and over, “content is the driving force for getting your website indexed and ranked by search engines.” Not just any content, but quality content. One thing you can do to...
by Louisa Chen | Aug 9, 2012 | Legal Content Writing |
Search engine marketing and search engine optimization is a crucial part of any lawyer or law firm website. Last week, my partner discussed the specifics of website content for legal content writers. This week, I’m going to go into detail about HTML. The...
by Julia Lee | Jul 31, 2012 | Legal Content Writing |
There are hundreds if not thousands of SEO, internet marketing companies out there. Many espouse false promises of ranking and page one results. Lawyers tend to be at the mercy of such SEO companies, relying on what they’re told, because they don’t have...
by Julia Lee | Jul 20, 2012 | Legal Content Writing |
Content Writing for Lawyer Websites The reality is that ranking means adding content on a regular basis. After all, recency and frequency are two key factors in search engines’ ranking algorithms. It’s not just any content, either. Content must strike the...
by Louisa Chen | Jun 12, 2012 | Lawyer & Law Firm Internet Marketing, Legal Content Writing |
Google, the number one search engine, uses an algorithm to determine what websites and website pages are on page one of a search engine results page (SERP). The algorithm has hundreds of variables, and Google constantly makes changes to the algorithm. The one thing...
