by Julia Lee | Oct 28, 2013 | Legal Content Writing
The internet fosters what I like to call the “short attention span audience.” Website visitors want information, and they want that information fast. A lawyer’s website copy must quickly convey two things: 1. trust and 2. expertise. It is challenging...
by Louisa Chen | Oct 21, 2013 | Lawyer & Law Firm Internet Marketing, Legal Content Writing
Website content on a lawyer or law firm’s website plays a crucial role in ranking, conversion, and getting a website visitor to contact you about his/her case. There is a race to get lawyer and law firm websites and website pages on page one of a search engine results...
by Julia Lee | Oct 15, 2013 | Lawyer & Law Firm Internet Marketing, Lawyer | Law Firm Internet Marketing & Ethics, Legal Content Writing
Lawyers who are serious about internet marketing must pay attention to the content on their websites. Potential clients, whether they are strangers searching for legal services or referrals from friends or neighbors, will look at your law firm’s website. When...
by Julia Lee | Oct 8, 2013 | Lawyer & Law Firm Internet Marketing, Legal Content Writing
Updating your law firm’s website with great content is one of the keys to ranking well. By ranking well, your website stands a chance at getting leads from the internet. For example, you write a few articles about trial tactics in a family law or divorce case....
by Julia Lee | Sep 27, 2013 | Lawyer & Law Firm Internet Marketing, Legal Content Writing
Yesterday, Google issued a major overhaul of its search algorithm. Termed “Hummingbird,” Google released little about the details of the overhaul, except that the heart of the overhaul is a change in search structure. Search will now focus on semantics, not keywords....
by Julia Lee | Aug 22, 2012 | Legal Content Writing
Lawyers tend to be at the mercy of SEO companies because the technical aspects of websites like HTML and site architecture can be overwhelming. For a fast paced trial lawyer, hearing a sales associate at an SEO company talk in tech language is like listening to an...
