As a legal internet marketer, I get similar questions from lawyers about basic internet marketing principles. Below are some of the most common questions lawyers have about internet marketing.
What is SEO?
Search engine optimization (SEO) is a series of tactics employed to improve a website’s ranking in organic or non-paid search results.
What is a search engine?
Google, Yahoo, Bing, and AOL are examples of “search engines,” or websites which index other websites. Each search engine is like a different librarian which indexes a library of nearly 400 million websites.
What is an SERP?
A search engine results page (SERP) is a page listing of all websites which contain content relevant to a given search term or phrase.
What is organic search?
Search engines return two types of search results: paid/Pay Per Click and organic. Organic search refers to a user typing in “natural” language. Organic search results are generally preferred over paid results because viewers understand that the paid results are advertisements.
The following picture shows a SERP indicating paid/Pay Per Click (PPC) search and organic search:
Related Article: Attorney Pay Per Click Campaigns – Beware of Competitor Clicking
