SEO & Web Marketing for Lawyers by Lawyers
Helping lawyers develop and execute successful digital strategies since 2011
What We Do
LCL Web Solutions was founded in 2011 by two lawyers who were frustrated with digital marketing agencies that promised more than they delivered.
Search engine optimization (SEO) is not “one size fits all”. What works for an employment lawyer in a small town may not work for a criminal lawyer in a large city. Successful SEO strategies must account for audiences based on practice area as well as geographic differences.
We limit the number of clients based on area of law and city to a max of 2. In some cases, we’ll be completely exclusive.
SEO for Law Firms
Data drives our search engine optimization (SEO) strategies. Success depends on an effective keyword strategy.
Website Design
We build websites with SEO at the forefront. Too often, law firm websites are built with little to no SEO.
SEO Legal Copy
Our legal writers focus on SEO and conversion – copy designed to rank and convert viewers into leads.
Social Media
Engagement is the name of the game. Strike a balance between quality engagement and promoting your business.
Our Process
Research & Analysis
We learn about your law practice, market and competitors. We’ll also research and analyze relevant keywords.
Strategic Planning
We provide a specialized proposal based on your areas of practice, city/state and your goals.
Execute & Monitor
After we implement our tactics, we’ll monitor and measure the results, making any necessary tweaks along the way.
Meet Our Founders

Louisa Chen
Partner & Co-Founder
Louisa practiced law for nearly 10 years before starting LCL Web Solutions. She has an MBA and graduated from Toronto University.

Julia Lee
Partner & Co-Founder
Prior to establishing LCL Web Solutions, Julia practiced criminal law as a public defender and then personal injury law at a large law firm in Philadelphia.
Measuring Success
Our number one metric for measuring success is increase in lead generation. After all, our primary goal is increasing the number of new clients. We employ tactics that work and continually fine-tune our methods over time to maintain outcomes.
%
Average Lead Generation Increase*
%
Retention Rate Beyond Year 1*
*Metrics apply to our monthly SEO clients.
Take the First Step
Email our team for a free, no hassle consultation. We can't promise you'll be impressed, but you probably will.
Call 215.839.8461